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Beauty Trends To Watch From Indie Beauty Expo New York 2019

7. FOOD-INSPIRED BEAUTY IS ON THE MENU

Cuisine-inspired beauty was on the front burner at IBE NY as brands fused new foods and superfoods into formulas. The trend comes as the wellness movement has made the link between wholesome foods and beauty results.

Gorjue’s lipstick line is built around colors mimicking sushi, California hamburgers, New York hotdogs and Georgia fried chicken. (IBE NY 2019 Beauty Trends)
Gorjue’s lipstick line is built around colors mimicking sushi, California hamburgers, New York hotdogs and Georgia fried chicken, a prime example of new food-inspired beauty. (IBE NY 2019 Beauty Trends)

Byroe: Amy Roe conceived of the concept for Byroe while completing her MBA at Columbia University. Subscribing to the notion that a well-balanced diet is conducive to skin health, Roe pinpointed healthy salad ingredients for her debut line. Each of her brand’s five initial products priced from $72 to $150 correlate to salad: Rice Cleansing Sorbet, Bitter Green Essence Toner, which has 33 green vegetable extracts, Tomato Serum, Bell Pepper Serum and Salmon Cream with salmon and caviar. Byroe launched online last month, and Roe is eyeing store distribution. The goal is for consumers to eat it up—not literally.

  

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