Indie Beauty Media Group Unveils The Best In Show Nominees For 2019
Indie Beauty Expo operator Indie Beauty Media Group has revealed the nearly 350 products from 200 brands, including Scotch Porter's Soothing Beard Serum, Free + True Skincare’s Body Prophet and Beautiac's Refillable Makeup Brush Heads, that have shots at winning Best In Show Awards this year.
The companies that produced the nominated items come from a pool of over 600 exhibiting brands that participated at one or more of the five editions—Los Angeles, Dallas, New York, London and Berlin, which debuted in March—of IBE in 2019. The Best In Show program, which began in 2015 after the first ever IBE in New York, has expanded significantly this year, with the number of merchandise categories increasing to 40 from 30 last year.
Among the categories premiering this year are Best Brow Treatment, Best Cheek Makeup, Best Eye Makeup, Best Hair Removal, Best Lash Treatment, Best Lip Care, Best Makeup Base and Best Personal Intimate Care. Other categories were amended for 2019 to account for changes in the indie beauty market, including innovations. To accommodate for an expanding definition of pit products, the category formerly known has Best Deodorant is now called Best Underarm Treatment. On top of deodorants in cream, spray and stick formats, underarm detox masks by Sway. and Kind-ly are also nominated for 2019 Best In Show Awards in the Best Underarm Treatment field.
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Check out the full list of Nominees HERE