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Meet The NEW Tomato Serum
skincareFeb 6, 20262 min read

Meet The NEW Tomato Serum

One Best-Selling Serum. Four Powerful Benefits.

Our Tomato Serum is a BYROE icon for a reason. Beloved for its ability to deliver instant glow, deep hydration, and visibly firmer skin, this best-selling formula has been thoughtfully refined to deliver even more powerful results.

The latest iteration of Tomato Serum builds on everything you love — now enhanced with 3× the Tomato, 20 antioxidants, three brighteners, and next-generation technology for clinically proven performance. The result is a high-efficacy serum that targets multiple signs of skin aging in one streamlined step.

 

Let’s take a closer look.

Behind the Bottle

Tomato Serum now comes in a sleek, heavyweight glass bottle, offering a more elevated and sustainable design. We’ve also upgraded to a pump dispenser for easier, more precise application, so every drop goes exactly where your skin needs it.

Same hero serum. Refined presentation.

The Formula, Supercharged

Naturally rich in fruit enzymes and lycopene, this antioxidant-packed carotenoid helps protect skin from environmental stressors while supporting a youthful, radiant complexion.

To maximize its benefits, the formula features three advanced tomato sources, including Green Tomato SE and upcycled IBR-TCLC®.

Green Tomato SE is a patented extract derived from heat-treated green tomatoes, rich in tomatidine. It is known to support skin strength and resilience for tighter, firmer-looking skin.

Paired with IBR-TCLC®, an environmentally conscious complex made from upcycled tomatoes, the formula helps defend against free-radical damage while improving the look of fine lines and wrinkles. Skin is left instantly plump, hydrated, and visibly smoother.

Brightening + Firming, Perfected

The formula is further enhanced with a 2× Vitamin C blend, combining pure Ascorbic Acid and 3-O-Ethyl Ascorbic Acid. These are the two of the most researched brighteners known to support collagen production and visibly improve dark spots, sun spots, and uneven tone.

To complete the formula, we added Palmitoyl Pentapeptide-4, a skin-supporting peptide that helps reinforce the skin’s protein matrix for retinol-like results — firmer, plumper, and more lifted-looking skin, without irritation.

The Results

In a four-week consumer study:

100% agreed skin felt more plump

97% saw visibly firmer skin

98% noticed improved softness

90% saw an improvement in skin tightness and sagging

 

*Based on a consumer survey of 40 participants

 

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