Our Story
How Byroe Began
In Korean culture, food is more than nourishment. It connects families, carries traditions, and inspires everyday rituals of care.
Growing up, Amy Roe watched her grandmother and mother find beauty in everyday kitchen ingredients. Leafy greens and the cloudy water from rinsing rice became part of a skincare tradition passed down through generations.
Their resourcefulness inspired BYROE: a skincare brand rooted in Korean heritage, giving overlooked superfood ingredients a new purpose through modern science.
Rice water into toner.
Fruit peels into masks.
Kale roots into treatments.
They proved that what others overlooked could hold power, upcycling before it even had a name.
Amy Roe
Amy merges her Korean heritage with New York efficiency, creating formulas for those who move fast and refuse to choose between performance and purpose.
So we took the time to craft products that work as hard as you do.
“I believe skincare should fit into your life. I created BYROE to bring together thoughtful ingredients and effective formulas, so caring for your skin can feel simple.””
Amy Roe, Founder
Power of Korean Kitchen Ingredients
Nature doesn't make mistakes. It makes abundance. Oversized produce, often three times larger than standard, contains up to 180% more antioxidants. Their size isn't a flaw. It's proof of optimal sun, soil, and water: conditions that create naturally higher nutrient density.
Through advanced extraction, we unlock what the food industry discards and the beauty industry overlooks.
Extraction That Preserves
We use advanced extraction methods, including VegeLive®, Eco-Cycle, and Microbubble Mechanism, selected to preserve the integrity and potency of each ingredient. These processes maximize nutrient retention, protecting vital vitamins, antioxidants, and bioactive compounds that make our formulas perform.
The result: formulas that deliver what they promise, every time.
