At Byroe, our journey began with a deeply personal connection to holistic wellness, sustainability, and the timeless traditions of Korean heritage. Amy Roe, the visionary founder of Byroe, was profoundly influenced by her mother, whose heart condition, Ventricular Septal Defect, inspired a life devoted to organic superfoods and balanced health. Rooted in the Korean philosophy of resourcefulness and natural remedies, Amy’s mother ingeniously repurposed leftover ingredients—like lemon peels, kale roots, and shredded carrots—transforming them into natural face masks and cleansers that perfectly complemented her skincare needs.
In Korean culture, food and wellness are inseparable, with a deep emphasis on using nature’s bounty for nourishment and healing. This philosophy shaped Amy’s understanding of beauty and sustainability. Her early exposure to the transformative power of superfoods and the creativity of reimagining leftovers sparked a lifelong passion. As Amy explored the world of skincare, she uncovered a startling truth: countless fruits and vegetables are discarded simply because they are oversized, irregularly shaped, or unevenly colored—despite being nutrient-rich and perfectly usable.
Determined to repurpose these “imperfect” yet nutrient-packed ingredients, Amy envisioned a skincare brand that would blend Korean traditions of holistic wellness with modern innovation. From this vision, BYROE was born—a high-performance skincare collection powered by antioxidant-rich superfoods and cutting-edge science.
Amy’s mission goes far beyond skincare. By embracing these overlooked ingredients, she seeks to address food waste, champion sustainability, and honor the Korean principle of harmony between nature and health. BYROE embodies the belief that what benefits the planet can also transform your skin.
Through BYROE, Amy proudly offers meticulously crafted skincare made from fresh, upcycled, and all-natural superfood ingredients. These products seamlessly align with health-conscious lifestyles, empowering everyone to nourish, optimize, and transform their skin—proving that sustainability and performance are a perfect match.