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Empowered Women, Empower Women

We’re dedicated to giving back to women at every stage

We are constantly inspired by the powerful women that surround us — in society and in business — and they deserve more recognition. Our founder Amy Roe built BYROE on the foundation to support women at every stage. We believe in connecting with other women, in spreading a message of love and acceptance, and in empowering women through knowledge and awareness.

Green Tea

We’re what you would call matcha obsessed. So, when it came to time to formulate this green-powered toner we knew we had to include Green Tea. These fresh tea leaves are enriched with high doses of antioxidants and polyphenols including epigallocatechin gallate aka EGCG — an anti-inflammatory plant compound that protects the skin from UV-photo damage and premature aging. This is why antioxidants are a must-have in any routine!

Besides being an amazing anti-ager — Green Tea is also well-known for it’s antibacterial and astringent properties. This is thanks to another compound called tannins which reduce sebum/oil production further combating acne and skin texture. This is just one of the many green ingredients we including to smooth skin texture and balance the skin. 

Artichoke

Artichoke is chock full of antioxidants and peptides which improve skin texture, combat fine lines and wrinkles, and visibly reduces the appearance of large pores for a soft, radiant glow. This nourishing vegetable is rich in natural vitamin C to boost collagen production and revive dull skin and increase moisture retention. 

Centella Asiatica

We added a healthy dose of Centella Asiatica Water to the toner to soothe irritation and combat skin texture thanks to its ability to inhibit acne-causing bacteria. Centella Asiatica (aka “Cica”) is an ancient medicinal herb known for its powerful soothing properties that has been used in the East for thousands of years. It's jam-packed with antioxidants and soothing amino acids that improve the skin's barrier function increasing hydration levels and visibly calming redness and irritation. In fact, it's alternatively known as "tiger grass" because tigers used to roll around in it to soothe and repair their wounds.

Broccoli

Broccoli is a potent anti-inflammatory source of antioxidants including lutein, a carotenoid that works to protect your skin from oxidative damage. Environmental stressors like pollution and sun exposure encounter free radicals that can damage collagen leading to fine lines and wrinkles, sunspots, and sagging skin. Antioxidants like lutein work to combat that damage leaving you with firmer, more youthful skin. Broccoli is also rich in omega 3 and 6 fatty acids to increase moisture retention and reinforce your skin barrier.

Aloe

Did you know that aloe is made up of 90% water? This incredibly anti-inflammatory ingredient was a necessary addition to the toner for its powerful soothing and healing properties. It’s also loaded with Vitamins A and B, folic acid, enzymes, proteins, amino acids, good fatty acids, and triglycerides to infuse the skin with an amazing dose of hydration leaving skin feeling plump with moisture.

Long Story Short

💚Greens are amazing additions to any skincare routine but especially those looking to soothe inflammation and combat acne-causing bacteria. We combined a powerful blend of 33 different greens to provide a maximum dose of antioxidant power to hydrate, balance, and detoxify your skin. Don’t believe us? Just give it a try.

Which ingredient are you most excited about? Let us know! 

*Women’s Housing and Economic Development Corporation (WHEDco)

Our mission is to spread this message through our various partnerships and initiatives that allow us in our privileged position to give back through product and monetary donations. But, it’s more than just a donation. It is a movement to break the glass ceiling and provide other women with the ability to restore their hope, their dignity, empower their dreams, and stand by their side — no matter their income.

This mission is important now more than ever as gender inequality has not ceased and women are still marginalized in all levels of society, especially in education and career fields. Thus, BYROE sees this as an amazing opportunity to support women and give them a voice where they are otherwise silenced.

PRE-LAUNCH WITH WHEDCO

For our launch, we partnered with the Women’s Housing and Economic Development Corporation (WHEDco). This community development non-profit focuses on supporting women through all sectors via affordable housing, education and youth development, and community and economic development. As a brand based out of a shared love for New York City — this partnership hit close to home. It was important as a Columbia Business School graduate for Amy to launch with an organization that gave back to the community that surrounds it. Every donation given to WHEDco goes back into creating a better life for low-income families in the New York City area.

It was an incredibly humbling experience to be able to provide women with the necessities that they don’t often have access to. No matter their situation in life, women should have access to a means of self-care because they deserve it. We are always here to support them

FUTURE INITIATIVES

This is not about a pat on the back for all of the work we have done but a space to inspire women to lift each other up and support each other. By supporting organizations that fight for the rights of women, we are encouraging all women to embrace a female-first mentality. We will continue to embrace the future with this women-first message and continue to create positive change. We thank you for supporting us and for supporting these organizations that are so incredibly important.

LAYER UP

The weather is getting warmer and the last thing we want to do is layer on heavy, suffocating moisturizers. A great alternative is to double up on your toner for an extra dose of hydration so you can go in with a much lighter weight moisturizer. Don’t go too overboard though! All you need to do is pat in a few drops of toner, let it absorb into the skin, and then go in with another few drops. Avoid adding too many layers as too much of a good thing isn’t always the best.

DIY MASK

Need a quick dose of hydration? You can also mask with the Bitter Green Essence Toner. Just grab a few reusable cotton rounds and soak them in the toner. Apply everywhere or just to the areas that are feeling the most parched and leave on for 5-10 minutes for max hydration. Simple as that!

LONG STORY SHORT

🍃The Bitter Green Essence Toner is a potent treatment for your skin. This hybrid toner/
essence formula effectively hydrates, balances, and clarifies leaving you with clear refreshed skin. 

*Women’s Housing and Economic Development Corporation (WHEDco)

Our mission is to spread this message through our various partnerships and initiatives that allow us in our privileged position to give back through product and monetary donations. But, it’s more than just a donation. It is a movement to break the glass ceiling and provide other women with the ability to restore their hope, their dignity, empower their dreams, and stand by their side — no matter their income.

This mission is important now more than ever as gender inequality has not ceased and women are still marginalized in all levels of society, especially in education and career fields. Thus, BYROE sees this as an amazing opportunity to support women and give them a voice where they are otherwise silenced.

PRE-LAUNCH WITH WHEDCO

For our launch, we partnered with the Women’s Housing and Economic Development Corporation (WHEDco). This community development non-profit focuses on supporting women through all sectors via affordable housing, education and youth development, and community and economic development. As a brand based out of a shared love for New York City — this partnership hit close to home. It was important as a Columbia Business School graduate for Amy to launch with an organization that gave back to the community that surrounds it. Every donation given to WHEDco goes back into creating a better life for low-income families in the New York City area.

It was an incredibly humbling experience to be able to provide women with the necessities that they don’t often have access to. No matter their situation in life, women should have access to a means of self-care because they deserve it. We are always here to support them.

FUTURE INITIATIVES

This is not about a pat on the back for all of the work we have done but a space to inspire women to lift each other up and support each other. By supporting organizations that fight for the rights of women, we are encouraging all women to embrace a female-first mentality. We will continue to embrace the future with this women-first message and continue to create positive change. We thank you for supporting us and for supporting these organizations that are so incredibly important.

Our mission is to spread this message through our various partnerships and initiatives that allow us in our privileged position to give back through product and monetary donations. But, it’s more than just a donation. It is a movement to break the glass ceiling and provide other women with the ability to restore their hope, their dignity, empower their dreams, and stand by their side — no matter their income.

*Women’s Housing and Economic Development Corporation (WHEDco)

This mission is important now more than ever as gender inequality has not ceased and women are still marginalized in all levels of society, especially in education and career fields. Thus, BYROE sees this as an amazing opportunity to support women and give them a voice where they are otherwise silenced.

PRE-LAUNCH WITH WHEDCO 

For our launch, we partnered with the Women’s Housing and Economic Development Corporation (WHEDco). This community development non-profit focuses on supporting women through all sectors via affordable housing, education and youth development, and community and economic development. As a brand based out of a shared love for New York City — this partnership hit close to home. It was important as a Columbia Business School graduate for Amy to launch with an organization that gave back to the community that surrounds it. Every donation given to WHEDco goes back into creating a better life for low-income families in the New York City area.

It was an incredibly humbling experience to be able to provide women with the necessities that they don’t often have access to. No matter their situation in life, women should have access to a means of self-care because they deserve it. We are always here to support them.

FUTURE INITIATIVES

This is not about a pat on the back for all of the work we have done but a space to inspire women to lift each other up and support each other. By supporting organizations that fight for the rights of women, we are encouraging all women to embrace a female-first mentality. We will continue to embrace the future with this women-first message and continue to create positive change. We thank you for supporting us and for supporting these organizations that are so incredibly important.