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PRESS

Haven't you heard? Editors love our clean, super-charged natural skincare products that get rid of unnecessary fillers and instead use potent actives to help you achieve your best skin ever.

Haven't you heard? Editors love our clean, super-charged natural skincare products that get rid of unnecessary fillers and instead use potent actives to help you achieve your best skin ever.

Haven't you heard? Editors love our clean, super-charged natural skincare products that get rid of unnecessary fillers and instead use potent actives to help you achieve your best skin ever.

Lifestyle and beauty expert Milly Almodovar shares her beauty must-haves

"Milly Almodovar joins “GMA3” to highlight her favorite products as we celebrate AANHPI Heritage Month"



GOOD MORNING AMERICA, MAY 2023

"INCREDIBLY VIBRANT GLOW
- With real caviar extracts, B vits + 50 powerful ingredients, BYROE's Salmon Cream instantly moisturizes for awakened skin."

MARIE CLAIRE, FEBRUARY 2020 

TRUFFLE EYE SERUM

"BYROE’s Advanced Truffle Complex works to depuff and brighten the delicate skin around the eyes, plumping it with hydration to help you fake eight hours of sleep every time."



FORBES, OCTOBER 2021

"BYROE’s Advanced Truffle Complex works to depuff and brighten the delicate skin around the eyes, plumping it with hydration to help you fake eight hours of sleep every time."



FORBES, OCTOBER 2021

Lifestyle and beauty expert Milly Almodovar shares her beauty must-haves

"Milly Almodovar joins “GMA3” to highlight her favorite products as we celebrate AANHPI Heritage Month"


GOOD MORNING AMERICA, MAY 2023

Truffle-Infused Eye Serums

"BYROE's Truffle Eye Serum is an airy and restorative skincare product that's beneficial for firming and plumping the delicate eye area. Thanks to an Advanced Truffle Complex that combines black, white, and summer truffles, the skincare product from BYROE infuses the skin with essential fatty acids and antioxidants that are beneficial for neutralizing free radical damage."

NOVEMBER 2021

November Product Watch

"According to BYROE's founder, Amy Roe, "To begin our launch, we began with a sneak peek on October 19th with a full reveal and pre-order slated for November 1st. We will be launching with limited and exclusive special packaging that coincides with the holiday season making it ready to gift."

NOVEMBER 2021

29 Editor-Approved Beauty Products For All 2021

"This innovative oil-in-serum is perfect for getting your skin through autumn's temperature and humidity changes. In keeping with the brand’s nutrition-driven approach to skincare, this brightening blend pairs anti-inflammatory pear with an antibacterial leaf complex, protective red algae, and smoothing moringa seed oil."

SEPTEMBER 2021

BYROE skincare products are fueled with nutrient-rich, salad-based ingredients to nourish the skin

JULY 2021

A Light Facial Oil to Enhance Your Natural Glow

"I've only been using this facial oil for a week and I'm amazed at the benefits. It smells like a really juicy pear that is anti-inflammatory and leaves my skin glowing and feeling hydrated."

JULY 2021

Byroe's Salmon Cream is Full of Protein-Rich Salmon Egg Extract

FEBRUARY 2020

JANUARY 2020

The Bitter Green Essence Toner Contains 33 Green Vegetable Extracts

FEBRUARY 2020

FEBRUARY 2020

The biggest trend in indie beauty right now: Saving the world

FEBRUARY 2020

JANUARY 2020

2019 BEST IN SHOW FINALISTS

FEBRUARY 2020

JANUARY 2020

Indie Beauty Media Group Unveils The Best In Show Nominees For 2019

FEBRUARY 2020

NOVEMBER 2019

Regenerate
Cells & Hydrate

"Mega-concentrated Bitter Green Essence Toner drenches skin w/ 33 purifying green veggies like broccoli, asparagus & basil!"

FEBRUARY 2020

NOV/DEC 2019

Beauty Trends To Watch From Indie Beauty Expo New York 2019

FEBRUARY 2020

SEPTEMBER 2019

Table for Two: at IBE NY, indie brands take beauty inspired by food to the level

FEBRUARY 2020

AUGUST 2019

The Best New Fall 2021 Skincare Products

"Truffles are having a moment in skincare and this eye serum is all about them. Byroe’s Advanced Truffle Complex works to depuff and brighten the delicate skin around the eyes, plumping it with hydration to help you fake eight hours of sleep every time."

OCTOBER 2021

The Best Skin-Care Products Launching In November

"A complex blend of black, white and summer truffles, this eye cream infuses the dermis with essential fatty acids to neutralize free radicals and tighten the under-eye area over time."

NOVEMBER 2021

Instagram Glow Expert Chanel Tyler's Self-Care Routine

"Bitter Green Essence Toner -- This is essentially an essence and a toner in one. It’s a two-in-one product, so it not only gently exfoliates your skin, but it’s almost like a serum and a toner mixed together. If you’re a skin minimalist, you can reduce the number of steps that you have with this product."

OCTOBER 2021

Every Product Needed To AMP-UP Your Fall Routine

"Fig Renewal Oil ($72). Included in the ingredient lineup is jojoba oil and sunflower seed oil, both which allow the oil to penetrate deep into the skin and keep the barrier of the dermis strong and healthy."

SEPTEMBER 2021

Summer Beauty Essentials

"This vegan cream is a great way to alleviate the effects of stressed out skin. With its tofu infused properties, it reduces redness, moisturizes and feels weightless on your face."

AUGUST 2021

The Best Summer Skin Care Launching in July

"The real brightening, moisturizing, and antioxidant-fighting power comes a little farther into the list with its vitamin C-packed pear, ceramides, turmeric, moringa seed oil, and red algae, all of which work together to create an absolute experience in your skin-care routine."

JULY 2021

Byroe's Skincare Serums Contain Tomato, Potato & Cabbage Extracts

FEBRUARY 2020

JANUARY 2020

The 13 Coolest Products We Discovered at This Year’s Indie Beauty Expo

"Packed with fatty acid- and protein-rich salmon egg extract, brightening niacinamide and collagen-boosting peptides, this luxe soft cream goes on like butter without any harmful parabens, mineral oils or phthalates."

FEBRUARY 2020

JANUARY 2020

Incredibly Vibrant Glow

"With real caviar extracts,
B vits + 50 powerful ingredients, BYROE's Salmon Cream instantly moisturizes for awakened skin."

FEBRUARY 2020

JANUARY 2020

Highly Concentrated Serum

"Rich in vit A, C, lycopene & minerals, anti-aging must to fight cellular damage & improve skin texture."

FEBRUARY 2020

JANUARY 2020

The Mode

"For the girl who is chic, fun and fabulously on the go!"

FEBRUARY 2020

NOV/DEC 2019

Luxury Skincare Inspired by "Cuisine"

"Rice Cleansing Sorbet removes all traces of waterproof makeup with max hydration, the 1st step for glowly skin!"

FEBRUARY 2020

OCTOBER 2019

The 21 Best Beauty Launches of May 2023, According to Marie Claire Editors

“I was recently introduced to this luxe brand, which features a range of products powered by superfoods. While the brand’s eye cream and body oil are certainly worth a shoutout, their newest launch might just be my favorite. Basil is the star ingredient and is responsible for soothing inflammation that gets left behind from a pimple." — Samantha Holender, Beauty Editor

 

MARIE CLAIRE MAY 2023

Amy Roe Drops Her Skin Care Routine

"When I got to New York, I thought it was so interesting that people always got salad at Sweetgreen or Dig. I wanted to apply this to skin care, because while there are some clean brands, there aren’t many putting a salad-inspired regimen into their products. That’s how I was inspired to start the salad-inspired brand Byroe.” -Amy Roe

 

GLAMOUR MAY 2023

We Tried Dozens of Beauty Products This Month — These 19 Are Worth Your Money

"Those with sensitive skin know that the search for a great serum is hit-or-miss. Most daily treatments have either too many actives for delicate skin or don't really do anything at all. That's where the Tomato Anti-Aging Serum from Byroe changes the game — it's packed full of plumping peptides, vitamin C, and amino acids that immediately sink into the skin to impart a plump, juicy glow."

 

PEOPLE MAY 2023

25 Products We're Using to Bring Our Favorite Summer Trends to Life

"There is nothing I love more than a viscous toner—it’s the type of texture that’s thicker than liquid but not quite a serum, you know? It’s so refreshing to apply and really feels like it’s packing in the moisture.

 

BYRDIE MAY 2023

Meet The Next Generation Of AAPI-Founded Beauty Brands

"Amy Roe grew up eating her mom’s organic, superfood-rich cooking, but the leftovers were what she drew inspiration from. Produce scraps and unconsumed dairy products like yogurt and milk would get converted into impromptu face masks, as would rice water, and Roe was hooked to applying superfoods topically. When she moved to New York City, she experienced the city’s salad-eating lunch culture, and wished that nutrient-rich approach would extend to skin care. She decided to create it herself, resulting in the launch of Byroe’s superfood salad line.

 

BUSTLE MAY 2023

Stock Your Shelves With These
Asian-Owned Beauty Brands

The Brand: Byroe, founded by Amy Roe, is a food-based, salad-infused skin-care brand with the philosophy that skin should be nourished just like the rest of your body.

 

POPSUGAR MAY 2023

Lily Gladstone Wears a Petal-Inspired Lip at the "Killers of the Flower Moon" Premiere in Cannes

Celebrity Make-Up Artist Nick Barose @nickbarose prepped Lead Actress Lily Gladstone for the World Premiere of Martin Scorsese’s Killers Of The Flower Moon movie that is making its debut at the Cannes Film Festival.


Vogue, May 2023 

VOGUE MAY 2023

The 6 Best Beauty Products InStyle Editors Couldn't Get Enough of in April

 
 
 
 
 
 
 

"I'm all about nourishing skincare these days, and right now, this tomato-based serum is my go-to for instant hydration. The feel is incredibly luxurious (not that it matters from an efficacy perspective) and the tomato-red color also just makes me happy. Plus, the skin-plumping promise is very real — I find myself reaching for this when I need an instant boost. Consider this my little luxury for the month. —Madeline Hirsch, news director

MAY 2023

27 Beauty and Wellness Experts on the Lessons They’ve Learned From Their Mothers

“My mom had a heart condition from a young age, so she sought out organic and natural superfoods for our family meals. She also used the leftover ingredients, including egg whites, yogurt, cucumber, milk, carrots, and rice water, to make natural face masks tailored to her skin's needs. My mom has been using food-based masks for as long as I can remember, and this is how I gained a natural education about the powerful benefits of superfoods for the skin. Incorporating fresh, superfood ingredients from your diet into yourskin-care routine is an effective and promotes overall health and wellness. I sought to make this approach more accessible and user-friendly. So when I moved to New York City to pursue my MBA at Columbia University in 2018, I was inspired to integrate my natural knowledge of superfood skin care into Byroe.”


Vogue, May 2023 

VOGUE MAY 2023

TRUFFLE EYE SERUM

"BYROE’s Advanced Truffle Complex works to depuff and brighten the delicate skin around the eyes, plumping it with hydration to help you fake eight hours of sleep every time."


FORBES, OCTOBER 2021 

OCTOBER 2021

Truffle-Infused Eye Serums

"BYROE's Truffle Eye Serum is an airy and restorative skincare product that's beneficial for firming and plumping the delicate eye area. Thanks to an Advanced Truffle Complex that combines black, white, and summer truffles, the skincare product from BYROE infuses the skin with essential fatty acids and antioxidants that are beneficial for neutralizing free radical damage."

NOVEMBER 2021

The Best Skin-Care Products Launching In November

"A complex blend of black, white and summer truffles, this eye cream infuses the dermis with essential fatty acids to neutralize free radicals and tighten the under-eye area over time."

NOVEMBER 2021

November Product Watch

"According to BYROE's founder, Amy Roe, "To begin our launch, we began with a sneak peek on October 19th with a full reveal and pre-order slated for November 1st. We will be launching with limited and exclusive special packaging that coincides with the holiday season making it ready to gift."

NOVEMBER 2021

Instagram Glow Expert Chanel Tyler's Self-Care Routine

"Bitter Green Essence Toner -- This is essentially an essence and a toner in one. It’s a two-in-one product, so it not only gently exfoliates your skin, but it’s almost like a serum and a toner mixed together. If you’re a skin minimalist, you can reduce the number of steps that you have with this product."

OCTOBER 2021

Every Product Needed To AMP-UP Your Fall Routine

"Fig Renewal Oil ($72). Included in the ingredient lineup is jojoba oil and sunflower seed oil, both which allow the oil to penetrate deep into the skin and keep the barrier of the dermis strong and healthy."

SEPTEMBER 2021

29 Editor-Approved Beauty Products For All 2021

"This innovative oil-in-serum is perfect for getting your skin through autumn's temperature and humidity changes. In keeping with the brand’s nutrition-driven approach to skincare, this brightening blend pairs anti-inflammatory pear with an antibacterial leaf complex, protective red algae, and smoothing moringa seed oil."

SEPTEMBER 2021

Summer Beauty Essentials

"This vegan cream is a great way to alleviate the effects of stressed out skin. With its tofu infused properties, it reduces redness, moisturizes and feels weightless on your face."

AUGUST 2021

BYROE skincare products are fueled with nutrient-rich, salad-based ingredients to nourish the skin

JULY 2021

The Best Summer Skin Care Launching in July

"The real brightening, moisturizing, and antioxidant-fighting power comes a little farther into the list with its vitamin C-packed pear, ceramides, turmeric, moringa seed oil, and red algae, all of which work together to create an absolute experience in your skin-care routine."

JULY 2021

A Light Facial Oil to Enhance Your Natural Glow

"I've only been using this facial oil for a week and I'm amazed at the benefits. It smells like a really juicy pear that is anti-inflammatory and leaves my skin glowing and feeling hydrated."

JULY 2021

Byroe's Salmon Cream is Full of Protein-Rich Salmon Egg Extract

FEBRUARY 2020

JANUARY 2020

Byroe's Skincare Serums Contain Tomato, Potato & Cabbage Extracts

FEBRUARY 2020

JANUARY 2020

The Bitter Green Essence Toner Contains 33 Green Vegetable Extracts

FEBRUARY 2020

FEBRUARY 2020

The 13 Coolest Products We Discovered at This Year’s Indie Beauty Expo

"Packed with fatty acid- and protein-rich salmon egg extract, brightening niacinamide and collagen-boosting peptides, this luxe soft cream goes on like butter without any harmful parabens, mineral oils or phthalates."

FEBRUARY 2020

JANUARY 2020

The biggest trend in indie beauty right now: Saving the world

FEBRUARY 2020

JANUARY 2020

Incredibly Vibrant Glow

"With real caviar extracts,
B vits + 50 powerful ingredients, BYROE's Salmon Cream instantly moisturizes for awakened skin."

FEBRUARY 2020

JANUARY 2020

Highly Concentrated Serum

"Rich in vit A, C, lycopene & minerals, anti-aging must to fight cellular damage & improve skin texture."

FEBRUARY 2020

JANUARY 2020

The 21 Best Beauty Launches of May 2023, According to Marie Claire Editors

“I was recently introduced to this luxe brand, which features a range of products powered by superfoods. While the brand’s eye cream and body oil are certainly worth a shoutout, their newest launch might just be my favorite. Basil is the star ingredient and is responsible for soothing inflammation that gets left behind from a pimple." — Samantha Holender, Beauty Editor

May 2023

Stock Your Shelves With These Asian-Owned Beauty Brands

The Brand: Byroe, founded by Amy Roe, is a food-based, salad-infused skin-care brand with the philosophy that skin should be nourished just like the rest of your body.

May 2023

25 Editor-Approved Beauty Products For Summer 2022

"The best way to revive sweaty summer skin or makeup? A refreshing face mist. This illuminating spritzer from the salad-inspired beauty brand is infused with hydrating hibiscus flower, collagen-boosting calendula retinol, and clarifying raspberry seed oil. In clinical testing, the multitasker reduced skin redness in just one minute’s time."

JUNE 2022

November Product Watch

"According to BYROE's founder, Amy Roe, "To begin our launch, we began with a sneak peek on October 19th with a full reveal and pre-order slated for November 1st. We will be launching with limited and exclusive special packaging that coincides with the holiday season making it ready to gift."

NOVEMBER 2021

Amy Roe Drops Her Skin Care Routine

"When I got to New York, I thought it was so interesting that people always got salad at Sweetgreen or Dig. I wanted to apply this to skin care, because while there are some clean brands, there aren’t many putting a salad-inspired regimen into their products. That’s how I was inspired to start the salad-inspired brand Byroe.” -Amy Roe

May 2023

Lily Gladstone Wears a Petal-Inspired Lip at the "Killers of the Flower Moon" Premiere in Cannes

Celebrity Make-Up Artist Nick Barose @nickbarose prepped Lead Actress Lily Gladstone for the World Premiere of Martin Scorsese’s Killers Of The Flower Moon movie that is making its debut at the Cannes Film Festival.

May 2023

The Best New Skincare Products For Summer 2022

"Tea time gets a whole new meaning with this twofer that’s a toner and moisturizer in one. Black tea, kombucha and squalene refresh tired skin, boost elasticity and firmness, improve skin barrier function and deeply hydrates.

JUNE 2022

37 Editor-Approved Beauty Products For Spring 2022

"Rich in beta carotene (which the body converts to vitamin A), carrot boosts cell turnover and soothes stressed skin, while encapsulated ginger brightens dark spots, and vegan collagen improves barrier function. For an added anti-inflammatory punch, the nourishing formula features – wait for it – onion. Use in place of your nighttime moisturizer or a few times a week to revive a tired complexion."

MARCH 2022

How to Care for Your Skin Before, During, and After a Flight

"As for the rest of your skincare routine, look for serums and moisturizers that contain humectants (like hyaluronic acid, sodium hyaluronate, and sodium PCA) and emollients (like shea butter and squalane). "

FEBRUARY 2022

What Lance Bass Can't Live Without

"It is the softest thing ever. Like it turns into this milky liquid that feels so good. You can feel it working. And it’s all-natural."

DECEMBER 2021

NY MAG THE STRATEGIST

The Best New Fall 2021 Skincare Products

"Truffles are having a moment in skincare and this eye serum is all about them. Byroe’s Advanced Truffle Complex works to depuff and brighten the delicate skin around the eyes, plumping it with hydration to help you fake eight hours of sleep every time."

OCTOBER 2021

We Tried Dozens of Beauty Products This Month — These 19 Are Worth Your Money

"Those with sensitive skin know that the search for a great serum is hit-or-miss. Most daily treatments have either too many actives for delicate skin or don't really do anything at all. That's where the Tomato Anti-Aging Serum from Byroe changes the game — it's packed full of plumping peptides, vitamin C, and amino acids that immediately sink into the skin to impart a plump, juicy glow."

May 2023

27 Beauty and Wellness Experts on the Lessons They’ve Learned From Their Mothers

“My mom had a heart condition from a young age, so she sought out organic and natural superfoods for our family meals. She also used the leftover ingredients, including egg whites, yogurt, cucumber, milk, carrots, and rice water, to make natural face masks tailored to her skin's needs. My mom has been using food-based masks for as long as I can remember, and this is how I gained a natural education about the powerful benefits of superfoods for the skin. Incorporating fresh, superfood ingredients from your diet into yourskin-care routine is an effective and promotes overall health and wellness. I sought to make this approach more accessible and user-friendly. So when I moved to New York City to pursue my MBA at Columbia University in 2018, I was inspired to integrate my natural knowledge of superfood skin care into Byroe.”

May 2023

BYROE New York: New Cleanser & Brand Collection Alert

"My first introduction to BYROE New York's salad-based clean beauty was by way of their forthcoming Kiwi Detox Gel Cleanser, available for pre-order. I'm a naturally congested, oily-afflicted gal, so I take cleansing very seriously[...] With the addition of hyaluronic acid and cucumber extract, my skin wasn't stripped either, it was perfectly balanced. And I'd only needed a dime-sized amount. My verdict was instant. This is one of the best cleansers I'ved ever tried– that means a lot from a tough customer like me."

AUGUST 2022

Hibiscus Is Known as ‘Nature’s Botox,’ But Does It Live Up to the Hype? Derms Weigh In Once
and For All

"This formula offers hydrating, calming, and refreshing benefits within seconds of spraying it onto your skin. As one reviewer puts it, “This mist makes my face feel super glowy and looks amazing with or without makeup, but doesn’t leave my skin oily or greasy. It just leaves it refreshed and plump.”

AUGUST 2022

25 Products We're Using to Bring Our Favorite Summer Trends to Life

"There is nothing I love more than a viscous toner—it’s the type of texture that’s thicker than liquid but not quite a serum, you know? It’s so refreshing to apply and really feels like it’s packing in the moisture.

May 2023

HIBISCUS TEA
GLOW MIST

"This formula offers hydrating, calming, and refreshing benefits within seconds of spraying it onto your skin. As one reviewer puts it, “This mist makes my face feel super glowy and looks amazing with or without makeup, but doesn’t leave my skin oily or greasy. It just leaves it refreshed and plump."

AUGUST 2022

WELL + GOOD

29 Editor-Approved Beauty Products For All 2021

"This innovative oil-in-serum is perfect for getting your skin through autumn's temperature and humidity changes. In keeping with the brand’s nutrition-driven approach to skincare, this brightening blend pairs anti-inflammatory pear with an antibacterial leaf complex, protective red algae, and smoothing moringa seed oil."

SEPTEMBER 2021

A Light Facial Oil to Enhance Your Natural Glow

"I've only been using this facial oil for a week and I'm amazed at the benefits. It smells like a really juicy pear that is anti-inflammatory and leaves my skin glowing and feeling hydrated."

JULY 2021

Byroe's Skincare Serums Contain Tomato, Potato & Cabbage Extracts

FEBRUARY 2020

The biggest trend in indie beauty right now: Saving the world

JANUARY 2020

Regenerate
Cells & Hydrate

"Mega-concentrated Bitter Green Essence Toner drenches skin w/ 33 purifying green veggies like broccoli, asparagus & basil!"

NOVEMBER 2019

Beauty Trends To Watch From Indie Beauty Expo New York 2019

SEPTEMBER 2019

Meet The Next Generation Of AAPI-Founded Beauty Brands

"Amy Roe grew up eating her mom’s organic, superfood-rich cooking, but the leftovers were what she drew inspiration from. Produce scraps and unconsumed dairy products like yogurt and milk would get converted into impromptu face masks, as would rice water, and Roe was hooked to applying superfoods topically. When she moved to New York City, she experienced the city’s salad-eating lunch culture, and wished that nutrient-rich approach would extend to skin care. She decided to create it herself, resulting in the launch of Byroe’s superfood salad line.

May 2023

The 6 Best Beauty Products InStyle Editors Couldn't Get Enough of in April

"I'm all about nourishing skincare these days, and right now, this tomato-based serum is my go-to for instant hydration. The feel is incredibly luxurious (not that it matters from an efficacy perspective) and the tomato-red color also just makes me happy. Plus, the skin-plumping promise is very real — I find myself reaching for this when I need an instant boost. Consider this my little luxury for the month. —Madeline Hirsch, news director

May 2023

Launch List: The Best Skin Care Launching in August

"The newest addition to the brand’s cult-favorite salad-inspired skin-care line, this vegan, gel-to-foam cleanser is ideal for acne-prone skin. Loaded with vitamin C–rich kiwi and a Triple Acid Complex (citric, salicylic and gluconolactone), it effectively gets all the grime and oil out of clogged pores while helping to calm existing breakouts and prevent new ones from forming."

AUGUST 2022

The Best Skin-Care Products Launching In November

"A complex blend of black, white and summer truffles, this eye cream infuses the dermis with essential fatty acids to neutralize free radicals and tighten the under-eye area over time."

NOVEMBER 2021

Summer Beauty Essentials

"This vegan cream is a great way to alleviate the effects of stressed out skin. With its tofu infused properties, it reduces redness, moisturizes and feels weightless on your face."

AUGUST 2021

The Best Summer Skin Care Launching in July

"The real brightening, moisturizing, and antioxidant-fighting power comes a little farther into the list with its vitamin C-packed pear, ceramides, turmeric, moringa seed oil, and red algae, all of which work together to create an absolute experience in your skin-care routine."

JULY 2021