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Why Salad?

Why Salad?

We say — why not?

We get asked ALL of the time — why salad? We’re here to break it down!

When our founder and CEO, Amy Roe first started attending Columbia Business School in NYC she noticed that her colleagues were always grabbing a salad for lunch or dinner as a quick and easy way to supplement their diet. People these days are incredibly health-conscious especially when it comes to their diet. This inspired Amy to apply the exact same logic to skincare. Why not boost your skincare routine with the power of salad?

SALADS ARE SUPERFOOD POWERHOUSES

As opposed to potentially harmful chemicals, fresh, wholesome ingredients can provide you with a healthy dose of skin-fortifying ingredients. Salads, in particular, have always been raved about as an excellent way to meet your daily nutritional needs and for good reason. They’re chock full of vitamins, minerals, proteins, and antioxidants that are incredibly important for your overall health. For example, dark leafy supergood greens like Kale and Spinach are excellent sources of fiber which can help to lower your blood pressure and improve your digestion. But, these ingredients are just as integral to your skin as they are to your body.

Antioxidant-rich kale also fights free radical damage slowing down premature aging leaving you with youthful radiant skin. For us, this holistic approach highlights the fact that this concept of salad can help to nourish your skin on the inside and out. This inspired us to choose the absolute best salad-inspired ingredients and combine them with powerful actives to create clean, efficacious formulas that will transform your skin into the healthiest version of itself.  

As opposed to potentially harmful chemicals, fresh, wholesome ingredients can provide you with a healthy dose of skin-fortifying ingredients. Salads, in particular, have always been raved about as an excellent way to meet your daily nutritional needs and for good reason. They’re chock full of vitamins, minerals, proteins, and antioxidants that are incredibly important for your overall health. For example, dark leafy supergood greens like Kale and Spinach are excellent sources of fiber which can help to lower your blood pressure and improve your digestion. But, these ingredients are just as integral to your skin as they are to your body.  

Antioxidant-rich kale also fights free radical damage slowing down premature aging leaving you with youthful radiant skin. For us, this holistic approach highlights the fact that this concept of salad can help to nourish your skin on the inside and out. This inspired us to choose the absolute best salad-inspired ingredients and combine them with powerful actives to create clean, efficacious formulas that will transform your skin into the healthiest version of itself.  

MAXIMIZE YOUR ROUTINE

This concept goes beyond the health and efficacy of salad as it also serves as a visual representation of your skincare routine. Each BYROE product was formulated to maximize its effects when used together. Think of your routine as if you were building a salad. Each layer provides a certain level of nutrients so you keep adding on until you get a complex nutrient-dense routine that truly transforms and revitalizes your skin.

Here's how it works:

Step One:

We like to start off with our Rice Cleansing Sorbet for a healthy base of gently exfoliating grains. This hydrating gentle cleanser effectively removes all traces of makeup and debris without stripping your skin.

Step One: We like to start off with our Rice Cleansing Sorbet for a healthy base of gently exfoliating grains. This hydrating gentle cleanser effectively removes all traces of makeup and debris without stripping your skin.

Step Two:

Follow up with our Bitter Green Essence Toner for a potent dose of 33 different good-for-you greens. This powerful pore-refining green complex intensely hydrates and smooths skin texture for soft, supple skin.

Step Two: Follow up with our Bitter Green Essence Toner for a potent dose of 33 different good-for-you greens. This powerful pore-refining green complex intensely hydrates and smooths skin texture for soft, supple skin.

Step Three:

Choose your veggies! You can either reach for the Tomato Serum to combat fine lines and hyperpigmentation or go for Bell Pepper for a soothing dose of hydration. This is where you would choose the serum that best suits your skin needs.

Step Three: Choose your veggies! You can either reach for the Tomato Serum to combat fine lines and hyperpigmentation or go for Bell Pepper for a soothing dose of hydration. This is where you would choose the serum that best suits your skin needs.

Step Four:

Lock in all of that hydration with our protein-packed Salmon Cream. This universal moisturizer firms, plumps, and softens the skin with a youthful, luminous finish.

Step Four: Lock in all of that hydration with our protein-packed Salmon Cream. This universal moisturizer firms, plumps, and softens the skin with a youthful, luminous finish.

LONG STORY SHORT

🥗 Salads are one of the most nutritiously dense foods which translate to some of the most effective skincare ingredients. From mega-brightening tomato extracts to pore-purifying mixed greens, we harnessed their power to create some of the best clean skincare on the market.