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Why Salad?

We say — why not?

We get asked ALL of the time — why salad? We’re here to break it down!

When our founder and CEO, Amy Roe first started attending Columbia Business School in NYC she noticed that her colleagues were always grabbing a salad for lunch or dinner as a quick and easy way to supplement their diet. People these days are incredibly health-conscious especially when it comes to their diet. This inspired Amy to apply the exact same logic to skincare. Why not boost your skincare routine with the power of salad?

Green Tea

We’re what you would call matcha obsessed. So, when it came to time to formulate this green-powered toner we knew we had to include Green Tea. These fresh tea leaves are enriched with high doses of antioxidants and polyphenols including epigallocatechin gallate aka EGCG — an anti-inflammatory plant compound that protects the skin from UV-photo damage and premature aging. This is why antioxidants are a must-have in any routine!

Besides being an amazing anti-ager — Green Tea is also well-known for it’s antibacterial and astringent properties. This is thanks to another compound called tannins which reduce sebum/oil production further combating acne and skin texture. This is just one of the many green ingredients we including to smooth skin texture and balance the skin. 

Artichoke

Artichoke is chock full of antioxidants and peptides which improve skin texture, combat fine lines and wrinkles, and visibly reduces the appearance of large pores for a soft, radiant glow. This nourishing vegetable is rich in natural vitamin C to boost collagen production and revive dull skin and increase moisture retention. 

Centella Asiatica

We added a healthy dose of Centella Asiatica Water to the toner to soothe irritation and combat skin texture thanks to its ability to inhibit acne-causing bacteria. Centella Asiatica (aka “Cica”) is an ancient medicinal herb known for its powerful soothing properties that has been used in the East for thousands of years. It's jam-packed with antioxidants and soothing amino acids that improve the skin's barrier function increasing hydration levels and visibly calming redness and irritation. In fact, it's alternatively known as "tiger grass" because tigers used to roll around in it to soothe and repair their wounds.

Broccoli

Broccoli is a potent anti-inflammatory source of antioxidants including lutein, a carotenoid that works to protect your skin from oxidative damage. Environmental stressors like pollution and sun exposure encounter free radicals that can damage collagen leading to fine lines and wrinkles, sunspots, and sagging skin. Antioxidants like lutein work to combat that damage leaving you with firmer, more youthful skin. Broccoli is also rich in omega 3 and 6 fatty acids to increase moisture retention and reinforce your skin barrier.

Aloe

Did you know that aloe is made up of 90% water? This incredibly anti-inflammatory ingredient was a necessary addition to the toner for its powerful soothing and healing properties. It’s also loaded with Vitamins A and B, folic acid, enzymes, proteins, amino acids, good fatty acids, and triglycerides to infuse the skin with an amazing dose of hydration leaving skin feeling plump with moisture.

Long Story Short

💚Greens are amazing additions to any skincare routine but especially those looking to soothe inflammation and combat acne-causing bacteria. We combined a powerful blend of 33 different greens to provide a maximum dose of antioxidant power to hydrate, balance, and detoxify your skin. Don’t believe us? Just give it a try.

Which ingredient are you most excited about? Let us know! 

SALADS ARE SUPERFOOD POWERHOUSES

As opposed to potentially harmful chemicals, fresh, wholesome ingredients can provide you with a healthy dose of skin-fortifying ingredients. Salads, in particular, have always been raved about as an excellent way to meet your daily nutritional needs and for good reason. They’re chock full of vitamins, minerals, proteins, and antioxidants that are incredibly important for your overall health. For example, dark leafy supergood greens like Kale and Spinach are excellent sources of fiber which can help to lower your blood pressure and improve your digestion. But, these ingredients are just as integral to your skin as they are to your body.

Antioxidant-rich kale also fights free radical damage slowing down premature aging leaving you with youthful radiant skin. For us, this holistic approach highlights the fact that this concept of salad can help to nourish your skin on the inside and out. This inspired us to choose the absolute best salad-inspired ingredients and combine them with powerful actives to create clean, efficacious formulas that will transform your skin into the healthiest version of itself.

MAXIMIZE YOUR ROUTINE

This concept goes beyond the health and efficacy of salad as it also serves as a visual representation of your skincare routine. Each BYROE product was formulated to maximize its effects when used together. Think of your routine as if you were building a salad. Each layer provides a certain level of nutrients so you keep adding on until you get a complex nutrient-dense routine that truly transforms and revitalizes your skin.

Here's how it works:

Step One:

We like to start off with our Rice Cleansing Sorbet for a healthy base of gently exfoliating grains. This hydrating gentle cleanser effectively removes all traces of makeup and debris without stripping your skin.

Step Two:

Follow up with our Bitter Green Essence Toner for a potent dose of 33 different good-for-you greens. This powerful pore-refining green complex intensely hydrates and smooths skin texture for soft, supple skin.

Step Three:

Choose your veggies! You can either reach for the Tomato Serum to combat fine lines and hyperpigmentation or go for Bell Pepper for a soothing dose of hydration. This is where you would choose the serum that best suits your skin needs.

Step Four:

Lock in all of that hydration with our protein-packed Salmon Cream. This universal moisturizer firms, plumps, and softens the skin with a youthful, luminous finish.

LONG STORY SHORT

🥗Salads are one of the most nutritiously dense foods which translate to some of the most effective skincare ingredients. From mega-brightening tomato extracts to pore-purifying mixed greens, we harnessed their power to create some of the best clean skincare on the market.

SALADS ARE SUPERFOOD POWERHOUSES

As opposed to potentially harmful chemicals, fresh, wholesome ingredients can provide you with a healthy dose of skin-fortifying ingredients. Salads, in particular, have always been raved about as an excellent way to meet your daily nutritional needs and for good reason. They’re chock full of vitamins, minerals, proteins, and antioxidants that are incredibly important for your overall health. For example, dark leafy supergood greens like Kale and Spinach are excellent sources of fiber which can help to lower your blood pressure and improve your digestion. But, these ingredients are just as integral to your skin as they are to your body.

Antioxidant-rich kale also fights free radical damage slowing down premature aging leaving you with youthful radiant skin. For us, this holistic approach highlights the fact that this concept of salad can help to nourish your skin on the inside and out. This inspired us to choose the absolute best salad-inspired ingredients and combine them with powerful actives to create clean, efficacious formulas that will transform your skin into the healthiest version of itself.  

MAXIMIZE YOUR ROUTINE

This concept goes beyond the health and efficacy of salad as it also serves as a visual representation of your skincare routine. Each BYROE product was formulated to maximize its effects when used together. Think of your routine as if you were building a salad. Each layer provides a certain level of nutrients so you keep adding on until you get a complex nutrient-dense routine that truly transforms and revitalizes your skin.

Here's how it works:

Step One:

We like to start off with our Rice Cleansing Sorbet for a healthy base of gently exfoliating grains. This hydrating gentle cleanser effectively removes all traces of makeup and debris without stripping your skin.

Step Two:

Follow up with our Bitter Green Essence Toner for a potent dose of 33 different good-for-you greens. This powerful pore-refining green complex intensely hydrates and smooths skin texture for soft, supple skin.

Step Three:

Choose your veggies! You can either reach for the Tomato Serum to combat fine lines and hyperpigmentation or go for Bell Pepper for a soothing dose of hydration. This is where you would choose the serum that best suits your skin needs.

Step Four:

Lock in all of that hydration with our protein-packed Salmon Cream. This universal moisturizer firms, plumps, and softens the skin with a youthful, luminous finish. 

LONG STORY SHORT

🥗Salads are one of the most nutritiously dense foods which translate to some of the most effective skincare ingredients. From mega-brightening tomato extracts to pore-purifying mixed greens, we harnessed their power to create some of the best clean skincare on the market.

We say — why not?

We get asked ALL of the time — why salad? We’re here to break it down!

When our founder and CEO, Amy Roe first started attending Columbia Business School in NYC she noticed that her colleagues were always grabbing a salad for lunch or dinner as a quick and easy way to supplement their diet. People these days are incredibly health-conscious especially when it comes to their diet. This inspired Amy to apply the exact same logic to skincare. Why not boost your skincare routine with the power of salad?

Green Tea

We’re what you would call matcha obsessed. So, when it came to time to formulate this green-powered toner we knew we had to include Green Tea. These fresh tea leaves are enriched with high doses of antioxidants and polyphenols including epigallocatechin gallate aka EGCG — an anti-inflammatory plant compound that protects the skin from UV-photo damage and premature aging. This is why antioxidants are a must-have in any routine!

Besides being an amazing anti-ager — Green Tea is also well-known for it’s antibacterial and astringent properties. This is thanks to another compound called tannins which reduce sebum/oil production further combating acne and skin texture. This is just one of the many green ingredients we including to smooth skin texture and balance the skin. 

Artichoke

Artichoke is chock full of antioxidants and peptides which improve skin texture, combat fine lines and wrinkles, and visibly reduces the appearance of large pores for a soft, radiant glow. This nourishing vegetable is rich in natural vitamin C to boost collagen production and revive dull skin and increase moisture retention. 

Centella Asiatica

We added a healthy dose of Centella Asiatica Water to the toner to soothe irritation and combat skin texture thanks to its ability to inhibit acne-causing bacteria. Centella Asiatica (aka “Cica”) is an ancient medicinal herb known for its powerful soothing properties that has been used in the East for thousands of years. It's jam-packed with antioxidants and soothing amino acids that improve the skin's barrier function increasing hydration levels and visibly calming redness and irritation. In fact, it's alternatively known as "tiger grass" because tigers used to roll around in it to soothe and repair their wounds.

Broccoli

Broccoli is a potent anti-inflammatory source of antioxidants including lutein, a carotenoid that works to protect your skin from oxidative damage. Environmental stressors like pollution and sun exposure encounter free radicals that can damage collagen leading to fine lines and wrinkles, sunspots, and sagging skin. Antioxidants like lutein work to combat that damage leaving you with firmer, more youthful skin. Broccoli is also rich in omega 3 and 6 fatty acids to increase moisture retention and reinforce your skin barrier.

Aloe

Did you know that aloe is made up of 90% water? This incredibly anti-inflammatory ingredient was a necessary addition to the toner for its powerful soothing and healing properties. It’s also loaded with Vitamins A and B, folic acid, enzymes, proteins, amino acids, good fatty acids, and triglycerides to infuse the skin with an amazing dose of hydration leaving skin feeling plump with moisture.

Long Story Short

💚Greens are amazing additions to any skincare routine but especially those looking to soothe inflammation and combat acne-causing bacteria. We combined a powerful blend of 33 different greens to provide a maximum dose of antioxidant power to hydrate, balance, and detoxify your skin. Don’t believe us? Just give it a try.

Which ingredient are you most excited about? Let us know! 

SALADS ARE SUPERFOOD POWERHOUSES

As opposed to potentially harmful chemicals, fresh, wholesome ingredients can provide you with a healthy dose of skin-fortifying ingredients. Salads, in particular, have always been raved about as an excellent way to meet your daily nutritional needs and for good reason. They’re chock full of vitamins, minerals, proteins, and antioxidants that are incredibly important for your overall health. For example, dark leafy supergood greens like Kale and Spinach are excellent sources of fiber which can help to lower your blood pressure and improve your digestion. But, these ingredients are just as integral to your skin as they are to your body.

Antioxidant-rich kale also fights free radical damage slowing down premature aging leaving you with youthful radiant skin. For us, this holistic approach highlights the fact that this concept of salad can help to nourish your skin on the inside and out. This inspired us to choose the absolute best salad-inspired ingredients and combine them with powerful actives to create clean, efficacious formulas that will transform your skin into the healthiest version of itself. 

MAXIMIZE YOUR ROUTINE

This concept goes beyond the health and efficacy of salad as it also serves as a visual representation of your skincare routine. Each BYROE product was formulated to maximize its effects when used together. Think of your routine as if you were building a salad. Each layer provides a certain level of nutrients so you keep adding on until you get a complex nutrient-dense routine that truly transforms and revitalizes your skin.

Here's how it works:

Step One: We like to start off with our Rice Cleansing Sorbet for a healthy base of gently exfoliating grains. This hydrating gentle cleanser effectively removes all traces of makeup and debris without stripping your skin.

Step Two: Follow up with our Bitter Green Essence Toner for a potent dose of 33 different good-for-you greens. This powerful pore-refining green complex intensely hydrates and smooths skin texture for soft, supple skin.

Step Three: Choose your veggies! You can either reach for the Tomato Serum to combat fine lines and hyperpigmentation or go for Bell Pepper for a soothing dose of hydration. This is where you would choose the serum that best suits your skin needs.

WHERE OUR BITTER GREEN ESSENCE TONER COMES IN

Now that we’ve broken down the differences between an essence and a toner, you might be a little bit confused about the purpose of our Bitter Green Essence Toner. Well, the answer is simple. We wanted to combine the power of a toner and the potency of an essence in one easy-to-use product. No need for multiple items for every step, this product helps to save you time and money in your routine.

Step Four: Lock in all of that hydration with our protein-packed Salmon Cream. This universal moisturizer firms, plumps, and softens the skin with a youthful, luminous finish.

LONG STORY SHORT

🥗Salads are one of the most nutritiously dense foods which translate to some of the most effective skincare ingredients. From mega-brightening tomato extracts to pore-purifying mixed greens, we harnessed their power to create some of the best clean skincare on the market.

TONERS

To put it simply, toners are there to balance the pH of your skin post-cleanse. Each time you cleanse your skin, even if it’s with a gentle one, the natural pH is thrown out of balance. Toners are made to restore your pH and bring your skin back to its natural state while infusing it with a gentle dose of hydration. This step is essential as it helps to fortify and protect your skin’s moisture barrier which is there to safeguard your skin from environmental irritants like bad bacteria, pollution, and sun damage.

Traditionally, toners were heavy on the alcohol which was supposedly meant to combat oil-production but they actually did the opposite causing more oil and as a result skin damage from all of the drying alcohols. Thankfully, moisturizing toners have taken over with extra-gentle formulas that help to refresh and balance the skin.  

ESSENCES

Essences are quite similar to serums as they contain potent concentrations of high-performance actives that boost cell turnover, smooth and hydrate the skin, and enhance the absorption of all of your other skincare products. Because of these excellent benefits, you would use an essence AFTER your toner so it can help your serums and treatments absorb effectively. Another important thing to note is that unlike toners essences are meant to deliver moisture deep within the skin helping to hydrate beyond the surface level.

WHERE OUR BITTER GREEN ESSENCE TONER COMES IN

Now that we’ve broken down the differences between an essence and a toner, you might be a little bit confused about the purpose of our Bitter Green Essence Toner. Well, the answer is simple. We wanted to combine the power of a toner and the potency of an essence in one easy-to-use product. No need for multiple items for every step, this product helps to save you time and money in your routine.

It’s formulated with a powerful proprietary blend of 33 different antioxidant-rich greens that contains a clarifying combo of artichoke, broccoli, and matcha green tea. The potent green complex hydrates, balances and purifies smoothing unwanted texture and protecting the skin from dehydration. It also contains a soothing base of centella asiatica leaf water to calm redness and inflammation leaving you with a healthy, hydrated complexion. It’s a must-have to maintain clear, flawless skin!

LONG STORY SHORT

💚While toners and essences may appear similar, they both play different roles in your routine unless you’re using a hybrid product like our Bitter Green Essence Toner where you can get the benefits of both in one product.

But keep in mind, there's no set rule on how many steps you need to have or what products you are required to use. It's always best to pay attention to your skin, read ingredients lists, and choose the products that will work for your particular skin needs.